Our thesis always was and remains that a well thought out and crystal clear unified user experience is crucial: hardware, software, and service. We created the software first. It's something that we'd been working on, thinking about, and knew I could bring to market sooner than the hardware and the subscription service.
The OneDrop hardware experience is about liberating data so that people with diabetes can manage the things that matter to them, glucose data being the primary one. It's baffling to me that the diabetes industry, that makes billions and billions of dollars, is so unfocused on the things that really matter: getting people access to the information they need to make better choices to stay healthy. All of that underpins our hardware strategy, which is to give people a delightful, easy to use, fully connected way to enjoy and participate in managing their diabetes better.
In terms of our initial approach to our glucose meter, we analyzed what feature sets were already in the market and what was needed. Then, partnered with an industrial design team to bring the ideas to life. We honed in on a bunch of different concepts until we settled on the initial final design.
It was so important in this case to have a unified design language, one that speaks in hardware, software, service and brand. You can't really divorce the hardware from the software, from the packaging, from the consumer experience. To be successful, you need to translate that design language into all of those instances, the hardware being just one voice.